Media Training

Production Attic has teamed up with James Cheyne, former Sky News Producer and Channel 7 Australia Producer, to provide media training courses.

James has ten years' experience working with some of the largest TV networks in the world. He began his career juggling live bulletins for Sky News and was most recently Foreign Editor of the Seven Network in Sydney. He's reported and produced on three different continents and covered two presidential elections.

Dealing with the media can involve great risk but offer even greater reward. Right now this industry is undergoing huge and permanent changes. If you understand the rules of the game, there's never been a better time to engage.

Our media training will empower your staff to deal confidently with journalists of all shapes and sizes and give them the tools to successfully shape the story, instead of just reacting to it. The full-day and half-day small group sessions offer an in depth understanding of how the modern media works and how it is changing, then build on that valuable knowledge with practical exercises and scenarios in front of the camera.