One mistake that we see a lot in videos is that there is no call-to-action.
A call-to-action (CTA) is something that you need if you want your viewers to act on what they’ve seen in your video, instead of clicking away or watching another video.
Say you’re running an online course. You’ve made an awesome video that explains what your students will learn from the course, how it will be delivered and how much it costs.
Even if your video amazing, it’s not enough to assume that the person watching your video will feel compelled to book a place on your course. You need to encourage them to take action.
You need to make it crystal clear how they can take this action to become a student on your course.
Now there are a few ways to go about this.
You could ask them to phone a telephone number, email you directly, sign up for a webinar to find out more or click a button to purchase the course.
You could offer them a free eBook or even a free trial of the course. The possibilities are endless when it comes to choosing the right option for you.
There are even companies who specialise in figuring out whether the wording, colour, placement, and font size of a particular CTA works better than another.
If you’re feeling a bit bamboozled, here are 4 simple CTAs to try out today:
Learn more
This is a great soft-sell button and one that works well if your product is a considered purchase.
Say you’re selling an expensive television that costs around £3000.
Unless your customer is particularly rich or frivolous with their money, they’re not going to click a ‘buy now’ button on a whim.
They want to think long and hard, making sure that their money is going to be well-spent.
They probably want to find out the exact features of the TV, what the delivery costs are and whether it’s compatible with their existing setup.
This is where the ‘learn more’ CTA helps take your customer one step closer to purchasing.
It simply invites the viewer to dive deeper and think more about buying the item.
Book now
You’ll see this CTA used with things that tend to be limited in availability like gig tickets or hotel rooms.
This is really effective if you explain in your video that there is a limited offer that saves them money too.
Shop now
We see online stores like ASOS using this in their advertising and it works a treat.
They show off their products in a video that gives a sneak peek at their offering, teasing the customer with a few of their best selling clothing items.
This ‘shop now’ button is like the digital equivalent of when you see something you like in a shop window and say “Oh I’ll just pop in for a minute and have a look…” and end up coming out with multiple purchases.
Start your free trial
I mean, who can say no to a free trial?
This will work if your video shows how truly valuable your service is.
Be sure to highlight any special features, customer testimonials and most importantly how this service will change their life with real, tangible results.
We guarantee that adding a well-thought-out CTA will create a real impact with your next video.
Want to see our portfolio? Watch our epic videos here.
