We love video.
We love making videos.
But we understand that not everyone needs a professional team to come in and make a tailor-made video for them.
Maybe you’re a student looking to experiment with film, or a small business ready to dabble in creating your own online content.
No matter what your ability or budget, we believe that video should be accessible to everyone.
Here’s a few basic tips that will help you shoot better than an amateur, with just a little more planning before you hit the studio, beach or wherever your next dramatic feature is set!
Be sure to check our rental gear for affordable video kit, and share your latest project with us on Facebook.
1. Tell a story
It may sound obvious, but you should make sure that whatever you’re creating has a clear beginning, middle and end.
Think about the central character, what they’re trying to do, what their motivation is and whats standing in their way.
Is there a struggle? How can it be overcome and resolved in a satisfying way?
2. Make a shot list
When the script is finalised and you’re itching to get filming, take some time to write a full shot list.
Make a list of every single shot you need from every angle to make sure you don’t miss anything.
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It may sound like overkill, but trust us when we say you need to plan out every minute detail to maximise your time.
This will give you an your team focus, direction and will ultimately lead to a better end product.
3. Film more than your need
If you’re thinking about cutting corners, don’t.
When it comes to the editing process you’ll be kicking yourself if a certain shot didn’t turn out as you’d hoped or the audio or lighting lets it down.
Always film more options that you think you need so that you have enough choice to create the best possible edit.
4. Keep it steady
Unless you’re purposely trying to make your viewer feel nauseous (remember Cloverfield?) then avoid shaky camera footage at all costs.
Invest in a good quality tripod and you’ll forever be rewarded with perfectly still footage, just as you intended.
If you need to film on the move, try the Steadicam Merlin which allows you seamlessly shoot smooth footage with ease.
If you want to try it our on your next shoot, we offer it on our rental page for just £30 a day.
5. Think about lighting
Natural lighting is great but it’s also unpredictable.
Ensure your lighting is optimal throughout with the addition of carefully placed professional lights.
Used correctly, they can also help great drama, romance or change the mood completely.
