Instagram video consumption is up 80% and with the introduction of IGTV earlier this year, it’s clear that Instagram are investing money in video as a format for the future.
We’re all about creating those slick, eye-catching videos for when you need something extra special, but what about the day-to-day?
Are you using video on your Instagram page?
We think that creating short videos for Instagram is a great way to engage your audience and it helps you get a feel for what kind of content elicits a good response.
Brainstorming some ideas and filming them in the office won’t take up too much time, and it will give your profile page an extra dimension as well as a head start on your competitors.
Here are a few simple ideas that you can film on your phone and upload today.
1. Packing orders
Showing that all of your orders are packed by hand is a simple way to get the message across that you are an independent brand.
Not only that, but it shows you take care and attention to check every item and maybe even hand-write the address.
This helps remind others that you’re an approachable bunch of people who are hard-working and care about what you do.
2. Slow Mo
You can use the slow motion setting on your iPhone to film shots like these.
It works well on fast movements such as sports or machinery techniques that are too quick to be caught on first time viewing.
It’s also great for food-related videos like cutting open a melting chocolate dessert or kneading pizza dough on a floury surface. The messier the better!
3. Behind the scenes
We think taking a humorous look at what goes on behind the scenes is an easy way to get interest in your brand.
If you have a cute kid or animal in the office use them to your advantage. Are you a mum who takes conference calls whilst the baby naps? Show that in a video.
Audiences like to feel like they’re being let in on a secret and they will love you even more for it.
4. Artistic time-lapse
Selling art is often tricky because people make buying decisions based on the final product without knowing how much work goes in to each individual piece.
If you’re an expert at what you do, the chances are most people are going to be in awe of what you do when you show them.
You can bridge that gap by doing a time-lapse to show the process of creating your art.
This works well for paintings, construction, hairstyles, interior design… the list goes on!
5. Tutorial
Video is a quick way to show your customers how to do something without writing up a blog post or having a back and forth via email or phone.
Whether you’re a hairdresser, marketing consultant, blogger or joiner we bet you’ll be able to show your audience how to do something useful.
This not only proves to people that you really know your stuff, but it makes them more likely to pay for your services when they need help in the future.
6. Show off your mad skills
Have you got a skill that is enviable? Get it on film! It’s the perfect way to show the world why your business is so good at what it does.
As you can see, icing a cake can rack up over 2k likes so it’s definitely worth a bash.
