Pretty much everyone knows by now that video in an important part of business.
Even if you have no marketing experience, it’s impossible to escape how massive video content has become over the last few years.
YouTube is still the most visited website in the US only second to Google, whilst other social media platforms such as Facebook and Instagram have invested millions in expanded their video capabilities to feed the masses.
Netflix is still the nation’s number one hobby – no stats, but I think we can safely assume this is true – but how does this want to consume video affect how you deliver it?
There are so many hours of video available out there that it can be hard to stand out and actually produce engaging content.
We think that adding value to videos is going to become more important in the future, so here are few ways that you can do just that.
Expert opinions
Don’t rely on your own staff to make every video interesting.
Instead, act like a journalist or documentary-maker and seek out voices that can really give your viewer an insight into a particular topic.
Many people are willing to chat on camera if they can promote something (e.g their blog, social media handles or a book they’ve written) so you’ll be surprised at how many knowledgeable people you can get access to.
Conduct an informal interview or in a pinch, ask if you can record a telephone conversation to add to your video.
Behind the scenes
We’re all nosey AF.
Getting the chance to have look behind the scenes of a business is so exciting, and adds value to your brand because it lets the viewer see that there are real people working hard in the background.
FREE GUIDE: 5 Types of Video to Improve Your Business
This is also a good chance to show how much care and attention goes into particular aspects of your business such as product development, special effects, team meetings, etc.
Anything that can help build a picture of how good you are at what you do is powerful.
Learning opportunities
People are always searching for video content that will teach them how to do something new.
You may not be able to add to the mounting pile of make up tutorials online but we bet you can try your hand and teaching something helpful related to your industry.
Are you skilled at PR? Why not share your advice on how to write a press release?
Those in the food industry could explain the difference between broiling and boiling (what IS the difference?) and those in the creative industries could do a time-lapse which shows exactly how a sculpture takes shape.
Product demonstrations
This one is simple and easy, a no-brainer for businesses that depend on product sales.
Take your frequently asked questions and make sure that you answer them all in a short video which demonstrates your product in action.
Do your customers make a common mistake when using it? Make sure you address this in the video.
You’ll thank us later.
Explain difficult concepts
Our brains are wired to digest visual information with ease, so use this as an opportunity to explain complicated topics.
For example, you could show your customers how to leave a review on your podcast, how to colour-code their accounts system or how to juggle with fresh fruits.
We ran out of examples.
Offer a discount
Do you want to convert your videos into sales?
A great way to do this is to reward your lovely viewers with a money-off voucher.
This could be a specific link at the end of the video or just a code that they can use at checkout.
Whatever you do, make sure that it’s easy to use and that you remove the link once the promotion ends.
No one likes a dead link!
