I’m proud to announce Salt, the creative arm of the Production Attic Group.
Salt exists to make it easy for creative agencies and brands to create video content with impact, that tells their stories to their audience. Whether for TV or online, live-action or animation we have creative teams to add flavour to any communication strategy.
Why Salt?
Production Attic was established in 2011 and over the past 11 years we’ve done great work for amazing clients. However, we do so much that it’s hard to be everything for everyone.
Covid gave us a moment of reflection to consider who we are, what we do and why we do it and that crystalised three very distinct brands that exist within Production Attic:
- Creative
- Charity
- Corporate
We have valued clients in each field but it’s a bit like rock paper scissors as an overly flashy approach might scare off charity clients, an informal charity approach might not give enough confidence to corporate clients and a rigid, methodical, safe approach might not excite creative clients.
So we decided to give each its own distinct name and brand and house them all under the Production Attic Group. Salt is the first of a number of new brands showcasing our creative talent.
If you want something done on time, on budget and on brand then that’s Production Attic. But if you want a little bit more, a bit extra flavour then just add Salt.
Launch event
I’m delighted to be officially launching Salt in partnership with Sky Adsmart tonight at Glasgow WEST Brewery.
I’m excited to see what we produce over the coming years with Salt.
