In today’s world of digital communication, engagement is everything. Traditional surveys and forms often struggle to capture attention, leaving us searching for more dynamic ways to reach audiences. That’s why The Big Land Question, produced by Production Attic, is such an exciting innovation.
Designed as an engaging, interactive video survey, this custom player offers a groundbreaking approach to gathering public opinion, specifically on the timely issue of land reform in Scotland. With actor David Hayman guiding viewers through the experience, The Big Land Question brings together the power of storytelling, interactive video, and real-time data collection in a fresh and impactful format.
Answer The Big Land Question
The Big Land Question is an interactive survey platform that plays a series of videos interspersed with questions, leading viewers through a structured, engaging exploration of land reform in Scotland. It was commissioned by Revive, the Coalition for Land Reform, and The Diffley Partnership, organizations committed to driving meaningful discussions on this topic. But what makes this survey unique is its format and the immersive experience it offers.
Rather than relying on a standard survey or text-based form, Production Attic built a custom video player that engages viewers through a combination of pre-recorded videos, hosted by David Hayman, and a series of embedded questions. Each video segment seamlessly flows into the next, creating a smooth narrative interspersed with interactive survey elements. Some key aims were:
- Interactive and Engaging Format: Traditional surveys rely on static questions, but this interactive video survey lets viewers actively participate in the conversation. David Hayman, who was filmed using an autocue for precision, introduces each topic and guides the audience through the questions. This format allows people to feel connected to the survey, rather than simply filling out a form.
- Seamless Transitioning with Music and Visuals: One standout feature is the dynamic integration of music, which fades in and out to match each segment. The subtle background track creates continuity and guides the pace, enhancing the immersive experience. Embedded graphics and animations are carefully placed between sections, providing visual cues and helping to reinforce the main points.
- Enhanced Accessibility and Appeal: Surveys, especially those addressing complex topics like land reform, can often feel daunting or boring. With The Big Land Question, viewers are more likely to engage fully because the video format is more accessible and appealing than a lengthy form. This approach not only makes the topic more approachable but also creates a memorable experience that may lead to more thoughtful responses.
- Real-Time Data Collection and Downloadable Results: The interactive platform automatically saves responses to a database, allowing the client to download the results as needed. This system enables easy data analysis and streamlines the feedback collection process, making it more efficient for Revive and The Diffley Partnership to gain insights and track public opinion.
Why The Big Land Question Is a Game-Changer
This video-based survey format transforms the way we approach public consultations and opinion-gathering. Here’s what sets it apart from other methods:
- Captivating Storytelling: By utilizing a well-known Scottish actor like David Hayman as the face of the survey, The Big Land Question resonates with audiences on a personal level. He’s not just reading questions; he’s guiding participants through a story about the future of Scotland’s land, making the experience feel relevant and compelling.
- Higher Engagement and Completion Rates: Video surveys are proven to increase engagement, as they provide a more engaging and enjoyable experience. This increases the likelihood that people will complete the survey and engage thoughtfully with each question.
- Complex Topics Made Simple: Topics like land reform can be challenging to present in a straightforward way, especially in text format. The video-based approach allows The Big Land Question to break down complex ideas through visuals, animations, and storytelling, making the topic accessible and informative.
- Valuable Insights for Decision-Makers: With interactive videos like The Big Land Question, organizations can gain a deeper understanding of public sentiment. The database integration ensures that Revive and The Diffley Partnership have quick access to real-time data, helping them stay informed and responsive to public feedback.
Looking Ahead: The Future of Interactive Surveys
The Big Land Question is a prime example of how multimedia technology can transform traditional processes, like surveys, into immersive, engaging experiences. By harnessing the power of interactive video, Production Attic has created a tool that not only enhances the way people engage with complex issues but also sets a new standard for data collection.
As technology continues to evolve, we’re excited to see how innovations like this can shape the future of public consultations. Interactive, video-based surveys can redefine audience engagement, making the gathering of public opinion not only more efficient but also more impactful.
Whether you’re a public organization seeking input on a pressing issue or a company looking to capture consumer insights, interactive video surveys like The Big Land Question represent a promising way forward—one that encourages engagement, understanding, and thoughtful responses on the issues that matter most.
