Here at Production Attic we love video. Whether its comedy, corporate, ads or animation we love to create an impact through the power of visual media. We’ve spent years perfecting our craft and creating content which delivers results to our customers, but we can’t take all of the credit. The truth is that we as humans respond better to visual cues than plain text as a form of communication, and here’s why….
Text is complicated
Have you ever found yourself revising for an exam, spending hours and hours staring at the same paragraph over and over but feeling unable to actually take in the information? Or maybe you are reading through a 90 page report on last weeks conference and product launch but are struggling to picture how the event went? We’ve all been there; because reading text takes time and is hard for our brains to understand and remember. Nowadays the average person only reads 20% of the text on a standard webpage, because the brain simply responds better to visual information. In fact, our brain processes visual information 60 000 times faster than text. Think about the standard road sign which shows a warning for falling rocks, and compare that with a different sign which simply reads “Warning: Falling rocks” with no image. The sign with the image relays a warning almost instantly to your brain whereas the text takes a few crucial seconds to process in your head. This shows how much of an impact you can make with visual content in a very short space of time. Think about how you can paint a picture with a simple bar chart, instead of explaining results in text or even in a conversation. Visual content can tell a story without speaking a single word.
Colour is powerful
Different colours can help evoke very specific emotions in our minds, and this is used in everyday life to act a as guide for us. For example the colour green is associated with growth, health and nature. This means that most health food stores (Whole Foods), products deemed healthy (Coke Life) and eco friendly tools (recycling bins) will use the colour green to make the user feel affiliated with that notion. The colour purple is one of the most common favourite colours amongst women and is very unpopular amongst men. It is associated with femininity and is often used to market gender specific products such as gyms (Curves), shampoo (Aussie) or products most commonly purchased by women (Hallmark, Dairy Milk). Blue is probably the ‘safest’ colour on the spectrum, is the most common favourite colour across all genders and age groups and tends to create a sense of security and calmness. A lot of well known brands use blue to appeal to the masses (Dell, Facebook, Nivea, Pepsi) but food sales will generally not be supported by this concept due to the association with blue mould.
Images create attention
A vast sea of text is never going to grab your attention, but break it up with some images or video and the customer will take a closer look and might stay around and find out what else you have to offer. Web content with visual gets 94% more views than just text alone, so posting photographs and videos on your social media pages on your own website is simply too valuable an opportunity to be missed. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content saw a 65% increase in engagement. If you want to create a connection with the viewer, you might also want to consider who you put in front of the camera. Most DIY videos show the process being carried out by an anonymous pair of hands, but did you know that having an attractive face maintaining good eye contact and a smile can actually instil a feeling of trustworthiness in your customer? Different camera angles can make them feel anything from helpless or powerful, but we can help you out with all of that to ensure you deliver a clear concise message with seemingly little effort. Our team are here to answer all your questions and work with you on your brief to get the results you want.
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We have years of experience of knowing how best to frame and film to effectively convey the right message, and to share your values with your clients.
There really is no denying power that video has over our senses; it can invigorate, inspire, humble and evoke emotion in a viewer in a way that cannot be conveyed through any other form. On a basic level it can create something random and memorable. Do you think ‘Gangnam Style’ would have been a huge success without the accompanying music video? People now associate Coca Cola adverts with the start of the festive season, and John Lewis have followed suit by creating heart warming ads which help create an emotional bond with their customers, one which couldn’t be communicated in store or on paper. If you want to build brand with a renowned and convincing message, then look no further than this website for the people to help you do it. Contact us for further information or get an online quote with our handy pricing estimator today.
