Anyone with an amazing product knows that it can quite often sell itself.
Got a tool that solves an annoying problem? All you need to do is let people use it once and if it really works, they’ll be hooked.
But of course, you can’t always get your product directly into your customer’s hands.
That’s where video can really help.
You know those really in-depth infomercials you see on TV in the middle of the night?
The ones that make you laugh and then three minutes, in you find yourself convinced that you want – no, NEED – a new set of steak knives that can cut through concrete.
These are excellent product videos.
The truth is that well-made videos are incredibly powerful when it comes to selling physical products. Here’s why:
The stats:
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 72% of businesses say video has improved their conversion rate
They let the product do the talking
You can deliver a tonne of information without overwhelming your customer with text.
Explainer videos allow you take what could be a potentially lengthy piece of text and create a short clip that still conveys the same amount of information, but in a much more efficient way.
Improve your SEO
Using captions within your product video is a clever way to make your product easier to find by search engines.
This can be particularly helpful if you are selling a product in a competitive market.
They tell a story
People don’t buy products, they buy stories.
They want to know exactly how an item fits into their wants and needs, how it makes them feel and how it’s going to improve their lives.
Is it made by a local family with care and attention? This will make some people feel like they are contributing to local economy.
Is it designed to save time and make mornings less stressful for busy parents? This is a priority for millions of mums.
When you put your product into a wider context it helps customers see how its going to help them personally, and how its going affect them emotionally.
Take Coca Cola for example. No one is EVER sad when they’re taking that first sip, are they?
A product video is a great way to put your ideal customer in the picture too, so bear that in mind when casting actors to star demonstrate your item.
They should reflect how your customers would like to see themselves.
They are captivating
When sharing content on social media, people are much more likely to scroll past a block of text or a static image.
Video on the other hand, encourages the viewer to stick around to see what happens next.
It might seem impossible to get your story across in less than a minute (some platforms like Instagram have a limit on the length of your clips) but we can help with that.
They work on multiple platforms
Product videos are the perfect way to grab the attention of your customers as soon as they click on your website.
But the exact same video can be cleverly edited and repurposed for Instagram, Facebook, Twitter and YouTube.
