MicrosoftScottish Xbox Controller
Microsoft
ADVNCR
Video Games
Consumer Products
We captured stylised product shots around Edinburgh of the Xbox custom tartan controller alongside filming interviews from the designers.
The shoot required a five person crew in total, including a director of photography and an extra camera operator to provide additional angles.
Let's demystify the process of video production. We estimate this example to cost around £3-4k because we logged roughly:
2 days of production management which is low as we just covered an activity that was organised by our client. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.
1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.
2 cameras used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.
We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.
A gimbal was used to capture cinematic shots.
Tripod / handheld shots are effective but where the budget allows the inclusion of an additional crew member with cinematic kit like this (eg a slider / crane / drone) can really elevate the production value.
We did not edit this film and footage was delivered to our client after the shoot.