Publicity Stunt films - Production Attic Commercial Advertisement / Corporate Video / Testimonial Video Production Example

The League Against Cruel Sports

Publicity Stunt films

The League Against Cruel Sports

Union Connect

Charity

Commercial Advertisement

Corporate Video / Testimonial

We coordinated the filming of a publicity stunt by The League of Cruel Sports that aimed to draw attention to the legal loopholes of fox hunting in Scotland. The film features a rider in fox hunting gear riding through the streets of Edinburgh and the public reaction.

Three cameras were used to capture multiple angles of the rider without losing impact. The film also featured graphics that imitated social media posts to underline the public perception for the audience.

£8-9k

Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £8-9k because we logged roughly:

4 days of production management which is high as we scripted and directed a narrative based film. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

3 cameras used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

No sound recording as the film didn't need it but adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

A gimbal was used to capture cinematic shots. Tripod / handheld shots are effective but where the budget allows the inclusion of an additional crew member with cinematic kit like this (eg a slider / crane / drone) can really elevate the production value.

6 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed some of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.