New Brand Suite of Films - Production Attic Post Production / Animation / Training / Instructional Video Production Example

IRN BRU

New Brand Suite of Films

IRN BRU

A.G. Barr

Food & Drink

B2B

Post Production / Animation

Training / Instructional

We produced five films for IRN BRU. This is a highlights reel of the series.

These films feature original assets produced by us, stock images and IRN BRU's content.

£7.5-8.5k

Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £7.5-8.5k because we logged roughly:

6 days of production management which is high as we scripted and directed a presentation. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

Single camera used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

Naturalistic filming style as this is the most cost effective approach. Tripod / handheld shots like this are effective but where the budget allows the inclusion of an additional crew member with cinematic kit (eg a slider / crane / drone) can really elevate the production value.

8 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed most of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.

More for IRN BRU:

Masterbrand Animation

Post Production / Animation

This film is designed to generate excitement about the 2021 new ad campaign for IRN BRU. This is one of a series of short films produced for internal use at IRN BRU around a new branding launch.

Post Production / Animation

A short film edited using our clients footage. This is one of a series of films produced for Irn Bru to launch a new brand campaign.

We Know The Score

Post Production / Animation

This film features animated images to reinforce IRN BRUs message that they understand Scottish football fans. This is one of a series of short films produced for internal use at IRN BRU around a new branding launch.

Snowman / Burns Film

Commercial Advertisement

This film brings together two of IRN BRU's iconic adverts in a playful nod to Rabbie Burns. This is one of a series of short films produced for internal use at IRN BRU around a new branding launch.

Post Production / Animation:

The League Against Cruel Sports

Northern Ireland Hunting Dogs Campaign

Post Production / Animation

We produced an impactful film to raise awareness that hunting with dogs is still legal in Northern Ireland and encourage people to add their voice to calling for a ban. We used footage and images provided by The League of Cruel Sports and incorporated animation and strong music to convey the right tone of disgust and surprise that this still happens.

Team Junkfish

Bootleg Steamer Game Trailer

Post Production / Animation

CG Game Trailer. Welcome to the intoxicating world of the prohibition era, where every step is a riotous dance on the edge of legality. It's a time defined by hidden speakeasies, daring bootleggers, and the birth of organized crime in America. Here, danger mingles with untamed excitement in a hedonistic blend, creating an unapologetic allure that's impossible to resist.

The League Against Cruel Sports

Stop This Circus

Post Production / Animation

An animation created illustrate in a shocking and engaging way that poisonous grit is used all across Scotland.

Kapil Seshasayee

Rupture of the Wheel

Post Production / Animation

CG music video produced for Kapil Seshasayee, funded by Creative Scotland and directed by Matthew Cowan.

Training / Instructional:

FCC Environment

I Could Have Died That Day

Training / Instructional

We produced a film for FCC Environment to train staff on the importance of adhering to health and safety protocols. This was a very interesting project as we were brought in to dramatise a real life incident.

Laura Sayers Paper Illustration

Training / Instructional

We provided a team to shoot footage of Laura Sayers, an illustrator and paper artist, for Skillshare. Skillshare subsequently edited the footage into an educational film for their platform. Our filming approach involved capturing Laura's creative process from four distinct angles to ensure a comprehensive view of her work.

How to Use Instrument In Different Modes

Training / Instructional

A series of instructional videos on how to use the LumiraDX instrument in different modes.

The Princes Trust

Start Something

Training / Instructional

A choose your own adventure video series designed to highlight employability skills. Our client approached us for a regular training video but we proposed this idea to really promote engagement.

Food & Drink:

My McDonalds Rewards

Event Coverage

We filmed the Glasgow event for MyMcDonalds Rewards and, in addition to producing a Glasgow film, also produced a punchy wrap video of all of the events which took place throughout the UK.

My McDonalds Wrap Up

Commercial Advertisement

We edited this wrap up film containing footage from a Glasgow event we filmed as well as several other events across the UK.

Glasgow Distillery

Customisable Label Animation

Post Production / Animation

An animation we created using 2d renders provided by our client to promote their customisable label service. This is fast paced and energetic to be shared on social media and appeal to a young audience.

The Chinese Buffet

Front of House Training

Training / Instructional

A series of 20 short training videos for The Chinese Buffet. Each one showing a different part of their training course for new staff. These were filmed in the Huddersfield branch of The Chinese Buffet and used real staff as actors.

B2B Products & Services:

Police Scotland

Corporate Video / Testimonial

A dramatisation to educate young players of the dangers of becoming involved with serious organised criminals. We heard from multiple real cases to script a fictional account.

Akari

Introductory Animation

Post Production / Animation

A dynamic film featuring a blend of animation and stock footage for technology client Akari.

Scottish Football Association

Football Saved My Life - Rebecca Sellar

Documentary

We filmed Rebecca Sellar telling her inspirational story of how becoming involved in football saved her life and helped her overcome the anxiety and low self-esteem that she suffered from as result of the bullying she endured.

Stand Agency

Post Production / Animation

A series of films we edited using stock footage and piece to camera footage our client provided.