STV
ETAG TV Advert

STV




Education & Public Sector
Manufacturing
Commercial Advertisement


We provided a camera operator to film a TV advert that was planned by our client STV Creative. We also edited the video afterwards.

We worked to a clear brief for both filming and editing provided by our client which allowed us to keep production time and costs down.
£2.5-3.5k
Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £2.5-3.5k because we logged roughly:

1 day of production management which is low as we just covered an activity that was organised by our client. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

Single camera used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

Naturalistic filming style as this is the most cost effective approach. Tripod / handheld shots like this are effective but where the budget allows the inclusion of an additional crew member with cinematic kit (eg a slider / crane / drone) can really elevate the production value.

3 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed some of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.




More for STV:

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J Shearer
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SC Designs
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Commercial Advertisement:

£15-20k
SEC
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£8-10k
The League Against Cruel Sports
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We coordinated the filming of a publicity stunt by The League of Cruel Sports that aimed to draw attention to the legal loopholes of fox hunting in Scotland. The film features a rider in fox hunting gear riding through the streets of Edinburgh along with the public reaction.




Education & Public Sector:

£8-10k
Police Scotland
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We created this Election Broadcast for the Scottish Green Party and were given a short timeframe to produce it. We worked directly with the party to create a script & a narrative that worked to promote the concept 'Power in Your Hands'.
£8-10k
Science Museums Group
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A series of films produced for The Science Museum Outreach team to promote the work they do and encourage schools, festivals and other organisation to consider booking them.



Manufacturing:

£4-5k
Flogas
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A case study to showcase the Flogas project in which they assisted MGL Group in finding a lower carbon energy solution. Featuring interviews and b-roll around the Tynedale Roadstone site.
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Satellite Applications Catapult
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A film to illustrate the benefits of IPP Commonsensing data for Small Island Developing states.
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We produced a 5-minute film which details the In-Orbit Demonstration programme of Orbital Micro System's weather data satellite.
£7-8k
FIM
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Corporate Video / Testimonial
A corporate film to introduce FIM services which shows what they do rather than just telling the audience.