Debt Advice Desk TV Advert - Production Attic Commercial Advertisement / Corporate Video / Testimonial Video Production Example

Debt Advice Desk

Debt Advice Desk TV Advert

Debt Advice Desk

STV

Finance

Consumer Products

Commercial Advertisement

Corporate Video / Testimonial

TV advert we scripted to calm and encourage the target audience to get in touch with the Debt Advice Desk service. A welcoming presenter, clear language and simple graphics got the key points across in a short space of time. Broadcast on STV Glasgow and STV channels.

We work regularly with regional channels such as STV Glasgow to provide disruptively affordable rates for television advertising.

£2.5-3.5k

Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £2.5-3.5k because we logged roughly:

1 day of production management which is high as we scripted and directed a narrative based film. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

1 day shoot which means we were as economical as we could be. Filming is priced at a day rate for crew and equipment so we always aim to film as much as we can on a single day. This is not always possible due to location/participant availability.

Single camera used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

Naturalistic filming style as this is the most cost effective approach. Tripod / handheld shots like this are effective but where the budget allows the inclusion of an additional crew member with cinematic kit (eg a slider / crane / drone) can really elevate the production value.

2 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed some of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.