CreditfixCreditfix - Meet Dave
We produced this entirely animated advert for Creditfix, one of the UK's largest formal arrangement providers. The aim of the brief was to produce an atmosphere that was not punishing or scaremongering, but calming instead, to encourage people to see the solutions available to their financial issues. To achieve this, we used upbeat animation and cheery music choice, as well as directing the voiceover to be friendly and soothing.
We involved Creditfix throughout the process to ensure we met the requirements of the brief by having regular scheduled feedback points. However, we took the work completely off their hands, devising characters and the situation to get their key points and call to action across.
We involved Creditfix throughout the process to ensure we met the requirements of the brief by having regular scheduled feedback points. However, we took the work completely off their hands, devising characters and the situation to get their key points and call to action across.
2 days of production management which is low as we just covered an activity that was organised by our client. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.
No shoot as this was post production only. We can work with assets our client provides such as images, logos and photos (lower budget), use assets from libraries of stock images, videos and graphics (medium budget) or design and produce original 2D / 3D animation (higher budget). Often we do a mix of all.
5 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.
