Discover Lanark
Make Lanark Your Home This Christmas TV Advert

Discover Lanark




Travel & Leisure
Food & Drink
Commercial Advertisement
Post Production / Animation


We produced a tv advert for our client Discover Lanark to encourage people to shop and visit local this Christmas.

We used the client's footage and images and then added festive graphics, music and on screen text.
£3-4k
Cost estimated at our current rates

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Let's demystify the process of video production. We estimate this example to cost around £3-4k because we logged roughly:

3 days of production management which is high as we scripted and directed a narrative based film. As a ballpark we estimate 1/2 day management per day of shoot and edit. This could be higher for complex projects or lower if you can help with the creative or coordination. This includes scheduling, edit supervision and producing documentation such as risk assessments.

No shoot as this was post production only. We can work with assets our client provides such as images, logos and photos (lower budget), use assets from libraries of stock images, videos and graphics (medium budget) or design and produce original 2D / 3D animation (higher budget). Often we do a mix of all.

4 days of post production time. Generally the length of post production depends on the volume of footage, number of deliverable versions (eg social cuts) and rounds of revisions budgeted. This was not consecutive days as we leave gaps for client feedback.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

No animation / graphic design was supplied by us. We can, as we did here, design simple titles or use stock animation as part of the edit process but where possible we suggest budgeting for original animation to elevate and brand any film.




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